Meet Aliki Zachariadis, Head of Marketing and Digital at the Philharmonie.

Does a concert hall have a personality? Does it take more than musicians to “make music happen” and what is, in the end, the meaning of creativity? In this episode, leader and marketer Aliki Zachariadis helps us gain a broader understanding of the creative process and shows us that the corporate world and the culture industry are not as antithetical as you might think... We then chat about Franz Liszt’s shenanigans and take a trip to Brazil with our co-host Josh Island.