“My advice to new bands is not to quit. As soon as you quit you don’t exist anymore and there is no chance to redeem yourself”

It is possible that the front man of one of the world’s most hard working bands is feeling the effects of the morning after the night before, nevertheless Howlin' Pelle Almqvist gives an interview masterclass, full of soundbite and charm. We learn about how some of the band were in danger of walking away from music following Covid and that being a stellar live draw is not without hard work and effort. This is part one of two.